William Merl Kellogg, Co-founder and Vice-President for Product Development, is a commercial airline pilot and commodities trader who has invented an airline safety device that Wisdom, Wealth, Wellness, Inc. will market. He is actively seeking strategic alliances in the airline and wellness industries. Given the need for developing more regular and direct air service between San Diego and Sedona where the Company’s primary bases of operations are, Merl is developing plans for initiating charter service between Sedona and Southern California.