Repurposing Original Content and Public Domain Content One of the hundreds of resources Universal Stewardheirship subscribes to is the daily publication from Steve Harrison listing reporters, authors and publishers who are seeking input, suggestions and possible sources to interview. Recently there were two questions about repurposing content. The next couple of pages are how I responded to the two questions. The details of how these insights and observations resulted in a new and much more expansive vision of how to select titles for the initial 14 publications in our Ultimate Destiny Success System Library follows. Question 1: What is your favorite creative way of re-purposing content? The more unique the better. Ultimazation™ is my favorite creative way of repurposing content. That is to "ultimize" the creative process, seeking and utilizing every possible and appropriate adaptation of content. For example, the 14 stand-alone titles in our Ultimate Destiny Success System Library are available as: digital programs, PDFs, printed books, webinars, seminars, small group discussion guides, home study programs, audio and video editions, etc. In addition, we are providing "special editions" of the complete library for target niche markets such as Unity and Science of Mind Centers, for youth, for individual recipients of our Ultimate Destiny Hall of Fame Awards and for non-profit organizations we want to support. Each of our initial 14 stand-alone programs is based on a 7 part, 12 step template we developed. We are now using a similar template to create a series on multi-purposed content on "successful living skills for the 21st century". We have also developed a Strategic Marketing Matrix™ for helping millions of people A.R.K. -- Awaken to their true identity; Realize more of their potential; and Know how to create their ultimate destiny (whatever that means to each individual). (See www.strategicmarketingmatrix.com) In addition to the ultimate repurposing and repackaging of our original content, our strategy includes the repurposing and reprinting of classic public domain works in ways that help people “learn how to learn” from the resources available from the 210 billion dollar development training industry. Some examples include: Think and Grow Rich by Napoleon Hill; The Secret of the Ages by Robert Collier; Science of Mind and Creative Mind and Success by Ernest Holmes; Acres of Diamonds by Russell Conwell, The Science of Getting Rich by Wallace Wattles, Prosperity God's Way by Charles Fillmore, etc. Question 2: Anything else you`d like to add? YES, thanks for asking! As a disaster relief and community economic development specialist and as someone who has invested most of the past few years studying publishing, electronic publishing and Internet marketing, I believe that “Infopreneurship” is one of the most important "successful living skills for the 21st century". That is why our present focus is on helping Expand the Circle of Success by providing access to development training resources to and through a network of non-profit CAN DO! Community Economic Development Empowerment Resource Centers as described at www.ultimatesuccesspuzzle.com and www.communityresourcecenters.org. As a result of providing expanded access to Community Economic Development Principles and Practices that include Self-help, Empowerment and Capacity Building, millions of people will be equipped and enabled to help solve the increasing social, economic and environmental challenges we face locally and globally. (See www.ultimatesuccesspuzzle.com). The repurposing of content in ways that enable many more people to discover how to apply state-of-the-art development training programs has the potential to bless millions, manifest stewardship over billions and leave a trillion dollar legacy. Just one example is an award-winning Success Center Partnership I designed and produced for the Muncie, Indiana Public Housing Authority a few years ago. Out of the $250,000 drug elimination grant that I wrote, I allocated $24,000 to my non-profit CENTER SPACE (the Center for Spiritual, Personal And Community Empowerment). We worked with Les Brown "the Motivator" and helped adapt his 100 page, $100 Choosing Your Own Future program into a 12 page program that helped public housing residents as young as 7 years old learn how to realize and actualize more of their potential. The program received awards and recognition from HUD The US Department of Housing and Urban Development and NAHRO, the trade association of the more than 3,500 Public Housing Authorities. To me, that's a perfect example of Ultimazation in the process of repurposing content and evidence of the feasibility of our Expanding the Circle of Success Campaign and our vision of helping America fulfill its ultimate destiny of enlightenment. (See www.ultimatesuccesspuzzle.com, http://normanvincentpeale.wordpress.com and www.candoresourcecenter.com) After rereading and reflecting on the answers I had written, I realized there are far more valuable ways to use this information than offering it for inclusion in someone else’s blog site and publication on ways to repurpose content. Instead, I was inspired to write up these few pages to share with our team members, investors and strategic alliance partners to help further describe and fulfill our ultimate shared vision of “Blessing Millions, Manifesting Stewardship Over Billions and Leaving a Trillion Dollar Legacy.”
Observations and Results of Reviewing My Answers As We Continue Observations: #1: Repurposing, repackaging and relabeling content (ours and public domain) are major components of the Ultimate Destinyland Strategic Marketing Matrix System. #2: A primary objective of our business model is to help millions of previously underserved individuals discover how they can benefit from the resources available through the 210 billion dollar development training industry. #3: A major strategy is to use our E-books, printed books and supplemental resources such as articles, web sites, blog sites, membership organizations, etc. primarily to introduce our ultimate vision and mission of Expanding the Circle of Success in ways that attract sponsors, strategic alliance partners, grants, donations, & equity investors. #4. A subset of # 3 is the cocreation of a billion dollar enterprise as we redirect just ˝ of 1% of the 210 billion dollar industry by providing incentives for existing customers to buy through Ultimate Destiny and help us Expand the Circle of Success with our ETMS (Empowerment Training Mentoring Systems) & Community Resource Centers. #5: We have identified a few main themes and keyword phrases through which we will be able to successfully connect with potential customers, participants, sponsors, members, donors, investors, and media: They include Ultimate Destinyland and:
Solving Your Ultimate Destiny Success Puzzle #6: We have learned how to incorporate tested and proven training and marketing resources such as the Wheel of Life exercises, the Bio Data Questions and other powerfully effective tools in helping us tailor and market our programs, products and services to individual market niches based on their priority interests, preferred methods of learning and by using the most appropriate language for each individual. #7. Just a couple of days ago, in response to a question about whether we knew of the new Print On Demand resource from Hay House, I was inspired to write up what I believe is perhaps the best description of several Unique Selling Propositions of the Ultimate Destiny business model. (That 2-page document reinforces the observations and strategies presented in this document and a copy is attached.) #8: Just a few days ago, we crafted a 2-paragraph statement for inclusion in all of our digital and printed editions of the Ultimate Destiny Success System, and on our web sites and blog sites. The objectives are to:
Differentiate our publications from those that are merely products
for sale. In the digital editions and web sites, our main hyperlinks will be included. For printed editions, we will only list www.ultimatesuccesspuzzle.com as it is a portal to the other major facets of Ultimate Destinyland. Following is the new 2-paragraph statement: You Can Help Ultimate Destiny Network Expand the Circle of Success! We will donate 100% of profits from the sale of this publication and all 14 titles in the Ultimate Destiny Success System Library to provide training programs to people who are least likely to have access this type of material. Distribution is through the Ultimate Destiny University for Successful Living, a non-profit membership organization with decades of experience developing award-winning CAN DO! programs for United Way agencies, community development corporations, and Public Housing Authorities. We know that providing these educational and inspirational materials on Successful Living Skills for the 21st Century will empower people from every walk of life. The training and mentoring available through our network of Community Economic Development Resource Centers can also educate and equip community residents to help solve the increasing social, economic and environmental challenges we face together. To find out how you can help, visit www.ultimatesuccesspuzzle.com.
#9.
We should capitalize on the unprecented flexibility of print on
demand publishing
Solving Your Ultimate Destiny Success Puzzle. We already enjoy top
search engine positioning with scores of matching web pages related
to solving a success puzzle and each of the 14 initial titles is
easily and effectively positioned as being part of a whole and
comprehensive puzzle for successful living. This phrase is also
effective for adaptation as subsequent series on Solving Your
Community’s Ultimate Success Puzzle, Your Non-profit
Organization, Your Church or Spiritual Center, etc. It is also
strategically related to the book we are about to publish
introducing our vision and plan for establishing a network of CAN
DO! Community Resource Centers that will be titled Solving Our
Personal, Community and Global Ultimate Destiny Success Puzzles.
Examples of Possible Simultaneous Smashwords and Create Space
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