Invitation for Collaboration by John Eggen and Mission Marketing Mentors Dear Coach John: Greetings from Sedona! As I have been preparing for my Accelerator Session with you, I have reviewed the various documents and transcripts of interviews provided to help me get the most value from the gift of the 45 minutes. When I read the transcript of the interview with Robert Middleton, I was deeply impressed with how much valuable information you were able to share in just a few pages. I was especially appreciative of your descriptions of the three strategies and the discovery that my team and I have already discerned the significance of the “investor’s strategy” and we are building our company upon that as a foundation. Later I was also grateful when I heard your suggestion to create the table of contents for a book that represents the subsequent training we have to offer. All 14 of our initial titles that I will discuss later have a template based table of contents that includes the 12 major training topics that we will offer to our readers, potential customers and members through seminars, webinars, and teleseminars.
As I reviewed the 1st page of 55 Time
Tested Information Products and Programs, I was gratified to
discover that my team and I have incorporated all but a couple of
those "building blocks" within what we refer to as a "Strategic
Marketing Matrix"
™ as presented at
http://www.
Last year when I was seeking to obtain
literary representation for our Ultimate Destiny titles from
Waterside Productions, the agent reviewed the 1 page SMM web site
and said it was light years beyond any platform he had ever seen.
Given the fact that he had previously had his own imprint and had
been a senior VP at Sterling Press, I was gratified that he saw the
value of how the Strategic Marketing Matrix is a substantial
evolution of the standard marketing funnel, and I was pleased that
Waterside signed the literary agency agreement with us. We have been told that our Company has the potential to grow into a billion dollar enterprise when we are successful in redirecting just one half of one percent of the 210 billion dollar development training industry. And we have the strategic marketing systems in place to accomplish that, partly through the establishment of a national (and then international) network of thousands of local non-profit CAN DO! Community Economic Development Empowerment Resource Centers .
Our
vision and implementation strategy encompass the field of
Community Economic Development (which I have a Master's in) that
includes Self-Help, Empowerment and Capacity Building. The proposal
to establish the network of local training and distribution centers
is based on about 40 years of (mostly) award-winning prototype
community resource centers along with innovative programs and
products that help reach the underserved populations through 500,000
local distribution channels and sponsors we have already identified
such as United Ways, Community Development Corporations, Public
Housing Authorities, etc. (More details are available at
www.communityresourcecenters.
(1)
Blessing millions of people by helping them A.R.K. (Awaken
to their true spiritual identity, Realize more of their
inherent potential and Know how to discover and manifest
their ultimate destiny (whatever that means to each individual); We have an initial series of 14 stand-alone titles in the Ultimate Destiny Success System (UDSS) ready to publish on every major digital reader platform. We are also planning to publish them initially in print through Create Space and use them to help build our Ultimate Destiny and Solving Success Puzzles brands and to help market other forthcoming titles that could be more commercially viable. We are presenting our initial series of titles within the larger context of “Expanding the Circle of Success” to help generate increased individual and collective capacity to solve our personal, organizational, community and global “ultimate destiny success puzzles”. The 2 main titles are Solving Your Ultimate Destiny Success Puzzle and Manifesting Your Ultimate Destiny (which we developed as a bonus for JV partners to help distribute).
Both
of these books will be published electronically and through our
Ultimate Destiny
Network imprint on Create Space in the next few weeks. They will
include content from some of the world's leading experts in related
fields, including many of the first 50 recipients of our
Ultimate Destiny Hall of Fame Award.
Over
the past few years, members of our team and I have attended scores
of training programs on publishing, digital publishing, marketing
and Internet marketing. Some of these include: several of Mark
Victor Hansen’s Mega Book Marketing, Mega Speaking and Mega
Marketing Universities; Peggy McColl and Randy Gilbert’s Best Seller
Book Marketing; Rick Frishman’s Author 101 University; David
Riklan’s training on developing and selling Ebooks; several of
Armand Morin’s Big Seminars and his AM 2.0 Gold Mentoring Program;
Tom Antion’s Great Internet Marketing Mentoring program; Arielle
Ford’s training on Everything You Need to Know; h Mike Stewart's
audio video training; training with Matt Bacak; Stu McLaren; Tom
Bird; Paul Hartunian; Fred Gleek; Ellen Violette; Jim Edwards;
Daniel Hall and many others. About 3 years ago, we turned down an offer of 20 million dollars from a billionaire who offered to acquire 100% ownership of our company and the scores of intellectual properties we have created. We turned him down because of several factors that we discovered about him when we did the due diligence. . . . and because we want the primary beneficiaries of the works we are developing to be the members and individuals and communities we serve, not just to help wealthy people get wealthier.
The most recent development is our decision to evolve our for-profit enterprises into a new Company based on the relatively new Benefit Corporation model. We are about to incorporate Universal Stewardheirship, Inc. and transfer all of the intellectual properties and shares in Ultimate Destiny Network into the new entity.
In
addition, we will be allocating 40% of the founders shares to
affiliated non-profits (including those we have created of course)
and another 10% of the shares will be allocated to strategic
alliance partners like Mission Marketing Mentors that help us
actualize and manifest what we believe has the potential to evolve
into a billion dollar enterprise.
By
the way, I have reviewed the Required Activities and Assignments and
the Success Report form and am impressed with the level of detail
and what is obviously a highly successful proven system. Given that
and the fact that I hold Lorna McLeod in the highest possible
regard, it will be an honor and an amazing opportunity to
collaborate with you and your team. PS. I had sent a note thanking you for mentioning God during the teleseminar. All of our coauthors, board members and most of our investors view our work as “God’s Work”. Many of them are New Thought Ministers, Teachers or Practitioners and most of them also have business expertise. We like to spell the word God with the infinity symbol for the O as we believe and think of God as Infinite Good. We describe our overarching collective vision and mission as helping individuals, organizations and communities A.R.K. – Awaken to Spirit; Realize more of their potential and Know how to discover and manifest their ultimate destiny (whatever that means to each one).
PPS. Following are the
results of some recent google searches: Realizing Your Ultimate Potential 1,2,3,4,6,7,8, 7 10 of 33,300,000 matching pages Fulfilling Your Life Purpose and Mission 1,2,3,4 8, & 9 of 7,410,000 results Enjoying Financial Freedom and Prosperity 1,2,3,4,& 5 of 858,000 Harnessing Your Creative Power 1 & 2 of 2,250,000 results Achieving Ultimate Success in Business or Career 1,2,3,4 6, & 9 of 3,310,000 Achieving Ultimate Success 1 and 2 of 18,900,000 results Enjoying Loving Relationships 1,2,3, 5,6 & 7 of 1,140,000 results Raising Your Consciousness Level 6 & 9 of 4,620,000 results Enjoying Ultimate Health and Well-Being 1,2,3,7,8,& 9 of 3,610,000 results Enjoying Ultimate Health and Fitness 1,2,4, & 9 of 2,360,000 results Enjoying Ultimate Health 1,2,3, 4,6 & 9 of 1,720,000 results Attaining Spiritual Enlightenment 1,2,3, & 10 of 302,000 results Enjoying Peace and Balance 1,2,3,4,5, & 9 of 18,800,000 results Making a Difference and Leaving a Legacy 1 of 7,070,000 results Fostering Personal and Planetary Sustainability 1,2,3,4,5,6,7,8,9,& 10+ of 168,000
Manifesting Your Ultimate Destiny
1,2,3,4,5,6,7,8,9,& 10 of 178,000 results Solving Your Ultimate Success Puzzle 1,2,3,4,5,6,7,8,9,& 10 of 27,200,000 results Ultimate Destiny Success System 1,2,3,4,5,6,7,8,9,& 10 of 442,000 results Ultimate Destiny University 1 to 100+ of 18,800,000 results Ultimate Destinyland 1 to 35+ of 12,200 results Ultimate Destiny Land 1 to 35+ of 1,180,000 results Ultimate Success Puzzle 1 to 50+ of 33,200,000 results Success Puzzle 2, 6, 8 + of 107,000,000 results |
