Support for CAN DO!,
Empowerment Resource Centers, etc.
attached letter from the Executive Director of the Kankakee
County United Way knowledge the many years of contributions
Betterton and the organization’s he had cofounded helped to
foster personal, organizational and community development and
empowerment. When Betterton produced his first major community
unity event with Norman Vincent Peale and Les Brown, he invited
the United Way of Kankakee County to donate $5,000. to sponsor
the event. Tom Clark, then the Executive Director called and
asked if they could donate $15,000 instead and be included as a
major partner of the event.
Way of Kankakee, IL
Brown who became the next Executive Director of the Kankakee
County United Way accepted Betterton’s invitation serve on the
board of directors for the Kankakee Community Development
Corporation (KCDC). Susie helped secure greater community
support and participation from business leaders in the community
and she enhanced the fund raising programs.
was promoted a few years later to a much larger United Way in
Utica, NY and it was through her recommendation that CENTER
SPACE and Betterton were contracted to help produce CAN DO! type
events and community-wide Co-creative Visioning for Oneida
County, New York.
was later promoted again into an appointment with the United Way
of America which Betterton help her obtain through his personal
and professional relationships with Robert Zedenek who was then
Vice-President of Community for the United Way of America. It
had been Zedenek who introduced Betterton to the Community
Economic Development Masters program through their affiliations
in the National Congress for Community Economic Development (NCCED)
for which Zedenek had served as President of for over ten years.
NCCED is the trade association for the 2,500 community
development corporations included as a priority market for the
distribution and establishment Empowerment Resource Centers and
Empowerment Training Mentoring Systems. Mr. Zedenek and Dr.
Michael Swack, founder of the Community Economic Development
Masters program, serve on the Ultimate Destiny advisory board to
help bridge the world of Community Economic Development with the
Ultimate Destiny Expanding the Circle of Success programs.
Way of Utica, NY
attached letters from Rita Head, President of the Bradley
Bourbonnais Chamber of Commerce acknowledge Betterton’s
contributions as a facilitator their board visioning retreats,
for helping them produce major events for the chamber and for
helping design and deliver their Leadership Development
Institute and Effective Management Training programs. Rita has
served on the advisory board for Ultimate Destiny and her
expertise is helping connect us with the Chambers of Commerce
which is one of the target markets for distribution of the
Ultimate Destiny Success System, the Empowerment Resource
Centers and the Empowerment Training Mentoring Systems (ETMS™).
Bourbonnais Chamber of Commerce (Visioning and training)
Bourbonnais Chamber of Commerce (Events)
for Human Development, Utica, NY